Some of our clients may be hesitant to spend a large chunk of their budget on one high quality video. This is understandable if you’re unaware of the many uses of just one video.
Many clients think that once the video is complete it can be shared online or used as intended and then that’s that. You must fork out for another video if it worked well. The truth is there are so many other ways you can use the video to maximise your investment.
Make teaser clips
Ask your video production company to make a series of teaser clips, these are usually only couple of seconds in length and don’t give too much away. They won’t affect the cost too much and you will end up with a collection of videos to share on different formats. They look different and give the appearance of regular, fresh content being released and generate a buzz around the main video.
Use the video at events
If you have a particular product or service the the video is based around, taking the video to networking events, exhibitions and conventions can make you stand out from the crowd. Not only does it show that you have the professional edge it also takes a lot of the weight off explaining your business.
Re-usable footage
Capturing great footage is extremely cost effective when it comes to creating a new video. If the new video requires a shot that is already in the archives it can take the sting out of the overall costs, keeping them low
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Behind the scenes
If you’re involved in the filming process why not take some BTS videos on the phone; most smartphones have good quality cameras already built in. You can create your own videos showing the production process, all the efforts that have went in, tease the customers and also show a real side to your brand or business.
Stills
It’s possible to capture stills from a high quality video and use them as images for your website or social media. This technique is great for some quick and easy photography if you haven’t got a professional in house or on hand. These still scan be used anywhere for marketing or social shares.
Merge
If you have some satisfied clients why not make a customer testimonial video to showcase the success of your brand of business. The old main video can be re-used in conjunction with the glowing testimonials from your valued customers to create synergy between the marketing side and the real life impact of your business.
These are just a few of the ways you can repurpose and rework your original video to reach its full potential. If you have a growing business that is in need of some content. Get in touch today to see how we could help you improve your audience reach with video marketing.
Meash Media are a full service digital media company based in the North East of England.