HOW TO MEASURE YOUR SOCIAL MEDIA SUCCESS?

A strong social media presence is essential for any brand or business to have. All social platforms have options to share content, but how do you measure the success of what you are posting?

Google analytics is probably the number one tool for measuring the success of any sort of marketing campaign. You can track you social shares, website bounce rate, clicks, impressions, demographic, the list goes on. It can also be extremely difficult to navigate and rather overwhelming if you aren’t very tech-savvy.

But there is hope. In this post I have listed all the ways in which we measure our success and failures. How we improve on them and use social media to our advantage.

Firstly you must decide what you want your content to achieve, what are you main goals. Trying to cram them all into one can work, but it’s better to have a clear view of the purpose of your content so you can create concise, targeted content.